Audience Builder - Viant inc.
Create a custom consumer marketplace in the Viant Identity Management Platform so that people can construct audience segments and buy Viant's data.
I was responsible for the UI/UX of this tool. The project began with many sketches that turned into rough user flows that were rapidly improved upon. From there, many pages of sketching and fast conceptualizing using our design system to land on the stronger concepts that ultimately lead to the final design.
Staying focused on keeping the features down to the needs expressed by current customers. This was important to communicate the importance to stakeholders to design for the main use case and not try to please every type of user that would lead to pleasing no one.
A vital part of my design process is to create user flows like this one. It not only lays the foundation for the end-to-end journey, but it allows me to get a bird's eye view of the workflow.
It is here, where I will often brainstorm too. Where can I remove friction? How can I merge steps? etc.
Design System & Early Exploration
Using our extensive design library, I am able to quickly throw together a large and messy Sketch file to explore initial ideas.
I find exploring with a design system versus low-fi wire framing to be advantageous. For one, it allows me to rapidly explore many ideas, very quickly, allowing me to avoid the Availability Bias that can blur judgement. It also assists with communicating with teams outside of design. I find it allows my team to visualize ideas and get the conversation going.
"Michael has an incredible, in memory, encyclopedia of UI/UX examples that he draws on to inspire his work. Combine that with his raw talent and he's a superstar in design. He's also a pleasure to work with."
David HowardDirector of Product Management
“Michael is a highly talented designer with a lot of character qualities (namely creativity, dependability, diligence, flexibility, patience and punctuality) that make him an extremely valuable team member...”
Jeremiah J. JacksCEO of Digital Brand Group
"Michael's knowledge of UI/UX standards and knack for making things better is what I enjoy most while working together, he truly is a professional. One other great talent of his would be his ability to quickly understand new project requirements and translate them into functional wireframes that pinpoint the technical requirements for each project."