Lookalike Product - Viant inc.
Allow clients to extend their reach beyond their known consumers to not known consumers who look like and have similar composition to the known consumers.
I was responsible for the UI/UX of this tool. I started with a competitive analysis of our competitors' competing tool. My takeaways from the analysis and initial interviews provided enough data to design with a direction.
After going live and reviewing the data, we were not pleased with engagement. Going back to the drawing board and interviewing users we came upon some interesting insights that lead to a redesign and increased engagement.
Armed with the data that showed us that we missed the mark. we went back to identify how might we increase user adoption.
After interviews and reviewing how users were using our tool, we came out understanding and refining our original use case. The redesign gave us a huge boost in engagement and provided the user adoption we initially wanted.
Tested & Denied Concepts
The Winning Concept
"Michael has an incredible, in memory, encyclopedia of UI/UX examples that he draws on to inspire his work. Combine that with his raw talent and he's a superstar in design. He's also a pleasure to work with."
David HowardDirector of Product Management
“Michael is a highly talented designer with a lot of character qualities (namely creativity, dependability, diligence, flexibility, patience and punctuality) that make him an extremely valuable team member...”
Jeremiah J. JacksCEO of Digital Brand Group
"Michael's knowledge of UI/UX standards and knack for making things better is what I enjoy most while working together, he truly is a professional. One other great talent of his would be his ability to quickly understand new project requirements and translate them into functional wireframes that pinpoint the technical requirements for each project."